News and information regarding Hybrid Cars and Electric Vehicles.
60" TV spot 'Let It Shine' for Honda Insight, created by W+K Amsterdam - the first since their appointment in November 2008. 'Let It Shine' was created by Zach Watkins, Craig Melchiano and Mark Sloan and creatively directed by Jeff Kling, John Norman and Sue Anderson and is meant to reinforce Honda's position as a leader in automotive hybrid technology.
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{ 25 comments… read them below or add one }
Wonderful & Great job!!!
WOW AMAZING
so so cool
do your research, only 50 cars were used for this ad and none of them were imported!
i agree. totally ironic that the advert is for energy saving and they’re completely wasting energy
This arrangement of “This Little Light of Mine” was created by Gwen Thomas and Berend Dubbe specifically for the ad. There is no extended version, and the only place to hear the song is in the ads. Glad you like it, though!
do your research. hybrid cars burn fossil fuels. i’m all for them, but let’s be honest. it’s just another self-important, self-indulgent message. which sucks because the car is actually really cool.
awesome !!!
I wish I could get this song somehow. Does anyone know if there’s an extended version? I tried looking for it but it’s hard to find x.x
because they are hybrid cars they use clean energy so it doesn’t matter thats the point
here’s what i don’t get. the car is supposed to represent a more energy efficient way of doing things but the advertising agency got 150 cars to keep flipping their headlights. retarded.
i love this comerce
let it shine
its awesome
awesome
that beautiful smile
i like it too much.
and i like this new kind of car developed by honda
i love eco
For anyone wo wants to know the song: This is from W+K Amsterdam: The song is a re-mastered version of This Little Light of Mine and was rearranged by Berend Dubbe specifically for the Let it Shine Honda spot.
=O .
my battery’s flat thought…
I parked my car outside and turned the light off and on in tribute.
I think the account team are to be congratulated in persuading all those people to park in a field. filming it and stuff is the easy bit, when you have to telephone owners of the cars and ask they come and park in a field with thir lights on thats amazing…the farmer who has the field should get an award too.
did you watch it? are you interested? well i guess the ad did it’s job.
whats the name of the song?
Everyone wants to be good? Flashing lights? Affordable? How much is it then? And JMV is an idiot – why should you have to understand marketing to understand a product? Prick!